RetentionOps — DTC Customer Retention Specialists

Your DTC Brand
Is Leaving
$300K–$1.2M
/Year Behind.

We diagnose exactly why your customers aren't coming back. We build the retention system that fixes it. And we stay accountable to your LTV and repeat purchase rate — not your open rates.

Most brands see first results within 21 days.

Get Your Free Revenue Audit
⚡ 1 spot remaining in May
In our first client audits, we identified an average of $280K in recoverable annual retention revenue per brand. The gap is almost always in the customer relationships they've already paid to build — not the campaigns they're running.
20–25%
Average DTC repeat purchase rate. Benchmark is 40%. That gap is your opportunity.
5–7×
More expensive to acquire a new customer than retain an existing one.
68%
Of customers leave because they feel ignored — not because of a competitor's price.
$280K+
Average recoverable revenue identified in our retention audits per brand.
The Real Problem

Most DTC Brands Are Running
on Broken Retention Infrastructure

The problem isn't your campaigns. It's that no system exists to bring customers back after they buy. So 70% of your paid acquisition spend captures one purchase — and disappears.

Missing Revenue Flows

No abandoned cart, no post-purchase trigger, no win-back system. Every day without retention infrastructure is a day your acquisition spend is partially wasted. The customers are there. The system to keep them isn't.

Zero Segmentation

Sending the same email to your highest-LTV VIP customer and someone who bought once six months ago guarantees you'll serve neither well. Segmentation isn't personalisation — it's the architecture that makes every email worth sending.

One-Time Buyers

You paid $40–$120 to acquire them. They bought once. Then silence. Without a retention system pulling them back, 60–80% of every customer's lifetime value never materialises. The second purchase is the loyalty threshold — and most brands never cross it.

Invisible Churn

Most brands don't know their churn rate. They track revenue — not whether the people generating it are coming back. Without measuring repeat purchase rate, LTV, and churn, you're optimising acquisition while your customer base quietly deteriorates.

"In our experience, the average DTC brand at the $2M–$15M stage is leaving $300K–$800K/year in retention revenue behind. The gap almost never lives in campaigns they're running badly. It lives in the customer relationships they paid to build — and then abandoned."
Who We Work With

RetentionOps is not for every brand.

We don't manage social media. We don't run paid ads. We don't take on brands who want cheap email blasts sent to everyone on their list.

We work exclusively with DTC founders who believe their customers deserve more than a discount code — founders who want a retention partner, not another vendor on their contractor list.

For the right brands, RetentionOps becomes more than an agency. We become the retention function their business was missing.

If that's you — let's talk.

How We Work

4 Phases. 90 Days.
Measurable Retention Revenue.

01

Diagnose

We audit your entire customer retention system — LTV, churn rate, repeat purchase rate, post-purchase experience, email infrastructure. Every gap quantified in dollars.

02

Architect

We design your 90-day retention roadmap. What to build first. What to fix. What's costing you the most. In that order. Strategy before execution, always.

03

Build

We install your retention infrastructure — lifecycle flows, RFM segmentation, deliverability, and the systems that compound. First results within 21 days.

04

Optimise

Monthly reporting against your LTV and repeat purchase rate. A/B testing. Continuous refinement. We own the number — not just the deliverables.

What We Report

We don't send you
open rate reports.

Every month, you receive a Retention Report — not an email metrics dashboard. The numbers in it are the numbers that actually determine whether your business is healthy.

You always know what you're getting, why it matters, and what we're optimising next. No vanity metrics. No inflated attribution. Just the truth about your customer relationships — and what we're doing to improve them.

  • Repeat Purchase Rate Your second-purchase conversion vs last month vs industry benchmark
  • Customer LTV Trajectory Where your customers are going — are they worth more or less this month than last?
  • Churn Signals Identified Early warning customers we caught before they became lost revenue
  • Retention Revenue Attribution Exact dollars generated by each system we built — transparently reported
  • 30-Day Roadmap What we optimise next and why — aligned to your LTV targets

Monthly Retention Report

Repeat Purchase Rate 34.2% ↑ 8.1%
Avg Customer LTV $186 ↑ $24
Churn Rate (30-day) 4.2% ↓ 1.8%
Welcome Series Revenue $18,400
Abandoned Cart Recovery $12,200
Win-Back Revenue $7,800
Total Retention Revenue $38,400
Example — Skincare Brand, Month 2
Our Services

Three Ways to
Work With Us

01 — FOUNDATION

Retention Diagnostic

Full 47-point audit of your customer retention system. LTV analysis. Churn diagnosis. Flow infrastructure review. Deliverable: Revenue Opportunity Report with every gap quantified in dollars.

$3,500 one-time · applies to Month 1 retainer
Most Popular
02 — CORE

Retention Partner

Full retention system build — 7 core flows, RFM segmentation, deliverability, campaign calendar — plus monthly management, A/B testing, and Retention Report. We own your repeat purchase rate.

$4,000–$8,000 / month
03 — PREMIUM

LTV Acceleration

Everything in Retention Partner plus loyalty programme strategy, SMS integration (Attentive/Postscript), post-purchase experience consulting, and quarterly business reviews. For brands ready to make retention their competitive moat.

$8,000–$15,000 / month
What You're Building

Everything we build,
you own.

The welcome series we build in Month 1 will generate revenue for your brand every day for the next 5 years — whether you work with us or not.

The segmentation architecture we install becomes the foundation every future marketing decision is built on. The retention system we build together is a permanent business asset — not a service that stops when the contract does.

That's what we mean when we say we're a retention partner. We're building something that lasts.

DK
DOT Kolawole
Founder, RetentionOps

Why I Built RetentionOps

I kept seeing the same problem: DTC brands spending $30,000–$100,000 a month acquiring customers — and then doing almost nothing to keep them.

No retention system. No LTV strategy. Just the same email blast to everyone, once a week, and a hope that customers came back. They don't. Not without a system.

The brands that win in DTC aren't the ones with the highest ad budgets. They're the ones who understand that every customer they acquire is worth dramatically more than one purchase — if the right infrastructure exists to capture that value.

RetentionOps exists to build that infrastructure. And to become the retention partner your business cannot afford to operate without.

Get Started

Find Out What Your
Customers Are Really Worth

We'll diagnose exactly why your customers aren't coming back and show you the specific systems that change that. No pitch. No fluff. Just a focused conversation about your LTV — and what it would take to keep significantly more of your customers.

 Schedule Your Discovery Call
⚡ We take 3 new clients per month — 1 spot remaining in May